参半全球经销商大会召开：将拓展一老一小市场、细分品类、新场景渠道

Core Insights - The article highlights the global dealer conference held by the oral care brand Canban, marking its first upgrade to a global maritime event with nearly 400 representatives attending [1] Group 1: Company Strategy and Market Position - Canban's founder, Yin Kuo, emphasized the rapid changes in consumer preferences and the end of the era dominated by single products, leading the company to develop a fast-iterating, multi-tiered product system to meet diverse channel and consumer needs [3] - The company has maintained its position as the top seller on Douyin for four consecutive years, with sales on platforms like Tmall and JD.com growing over 100% year-on-year, while offline sales have surged over 300% this year [3] - Canban has achieved efficient coverage in over a thousand cities and nearly a million terminals within three years, showcasing strong offline penetration capabilities [3] Group 2: Innovation and Product Development - Canban's competitive advantages lie in its agile organizational capabilities and product innovation, allowing it to break the traditional slow iteration cycle in the oral care industry [4] - The company has launched a variety of products targeting diverse consumer needs, including whitening, freshness, sensitivity, and gum care, while enhancing user experience through upgraded textures, flavors, and scents [4] - Canban adheres to a "using good materials" philosophy, aligning its production processes with international standards across various stages, including raw material selection and quality testing [4] Group 3: Marketing and Growth Opportunities - The brand's youthful identity revitalizes traditional channels, providing comprehensive support in customer acquisition, display, sales promotion, and marketing activities to enhance dealer profitability [5] - Canban plans to introduce a new personal care brand, "Little Arrow," expanding its brand matrix and moving towards a multi-brand group operation model [5] - Future growth strategies include targeting the "young and old" market segments, exploring niche categories like dental floss, and adapting to channel diversification trends [5]