Di Yi Cai Jing·2025-09-29 15:57Core Insights - The launch of the "Star People Delicious Moments Series" by Pop Mart has generated significant consumer interest, leading to a buying frenzy with high viewership on live streams [2][8] - The inventory for the new series was notably lower compared to previous releases, resulting in products selling out within minutes [2] - The secondary market shows that the new series has a higher premium compared to previous releases, indicating strong demand and potential for future growth [8][9] Group 1: Product Launch and Sales Performance - Pop Mart's new series saw a live stream viewership of 560,000 on the抽盒机小程序 and 2.705 million on its Tmall flagship store [2] - The "Star People" series products sold out within minutes, with over 360,000 consumers adding the plush cookie keychain to their carts, while only 20,000 units were available [2] - In contrast, the previous "Mini LABUBU" series sold over 300,000 units on its launch night [2] Group 2: Market Demand and Pricing Trends - The hidden variant "Little Bear Cookie" from the new series has seen its price rise from 59 yuan to 929 yuan, a 16-fold increase, indicating high market demand [8] - The average transaction price for the "Star People" blind box is 167 yuan, compared to 135 yuan for the "Crybaby" series, despite the lower original price of the "Star People" blind box at 89 yuan [9] - The premium for the new series exceeds that of the previous "Mini LABUBU," which had a maximum price increase of 12.5 times [8][9] Group 3: Competitive Landscape - The competition between "Star People" and "Crybaby" is intensifying, with "Star People" emerging as a strong contender for the next popular IP after "LABUBU" [9] - The market is closely watching which character will become the next top seller for Pop Mart, especially as the popularity of "LABUBU" begins to wane [9]