CNBC·2025-09-29 16:07Core Insights - The partnership between Hertz and Amazon Autos aims to facilitate direct sales of rental cars to consumers, potentially impacting traditional car dealerships' profits [1][2] - Hertz's strategy includes selling its rental fleet directly to consumers, which is a significant aspect of its turnaround plan [2][3] Group 1: Partnership Details - Hertz's collaboration with Amazon allows for the resale of several hundred thousand cars annually in the U.S., representing billions of dollars in inventory [3] - Amazon's role is to provide the software for online sales, without holding any inventory, which contrasts with its typical business model [5][6] Group 2: Market Implications - The partnership raises concerns for car dealerships, as rental companies like Hertz can purchase cars in bulk, allowing them to sell at lower prices than traditional dealers [7][8] - The digital sales model enhances the competitive pressure on dealerships, as Amazon's extensive reach in retail could disrupt the automotive sales landscape [6][7]