PFG vs. PUK: Which Stock Is the Better Value Option?

Core Viewpoint - The article compares Principal Financial (PFG) and Prudential (PUK) to determine which stock is more attractive to value investors, highlighting PFG's stronger valuation metrics and earnings outlook [1][3][7]. Valuation Metrics - PFG has a forward P/E ratio of 9.98, while PUK has a forward P/E of 13.38 [5]. - PFG's PEG ratio is 0.78, compared to PUK's PEG ratio of 0.79, indicating PFG's expected earnings growth is more favorable [5]. - PFG's P/B ratio is 1.61, whereas PUK's P/B ratio is 1.97, suggesting PFG is more undervalued relative to its book value [6]. Earnings Estimates - PFG currently holds a Zacks Rank of 2 (Buy), indicating positive earnings estimate revisions, while PUK has a Zacks Rank of 3 (Hold) [3][6]. - The stronger estimate revision activity for PFG suggests a more favorable earnings outlook compared to PUK [7]. Value Grades - PFG has a Value grade of A, while PUK has a Value grade of C, reflecting PFG's superior valuation metrics [6].