Qi Lu Wan Bao·2025-09-29 17:17Core Viewpoint - The article highlights the evolution and success of the Industrial and Commercial Bank of China (ICBC) Jinan Daguan Garden Branch over the past 30 years, emphasizing its innovative service model and commitment to customer satisfaction, which has set a benchmark in the financial industry [1][15]. Group 1: Service Innovation - In 1994, the branch pioneered "smile service" and established a customer-friendly environment, transforming the perception of banking services in China [2][3]. - The "two cents for ten thousand" story exemplifies the branch's commitment to customer service, leading to a broader service revolution in the banking sector [2][3]. - Over ten years, the branch expanded its services beyond basic transactions to include pension distribution and utility bill payments, significantly increasing its deposit balance from over 100 million yuan in 1995 to nearly 3 billion yuan by 2005 [3][4]. Group 2: Brand Development - The branch introduced a "three-feature" service system in 2008, enhancing its service offerings to meet diverse customer needs and marking a transition from basic service to a more comprehensive service model [6][7]. - The establishment of a four-tier service team allowed for tailored financial solutions, resulting in a significant increase in loans to small and micro enterprises, from under 100 million yuan in 2004 to 1.2 billion yuan in 2013 [7][9]. - By 2013, the branch's deposits exceeded 6 billion yuan, and loans approached 5 billion yuan, reflecting its successful brand-building efforts [9]. Group 3: Technological Integration - In 2018, the branch launched the "three new" service initiatives, integrating technology with traditional banking services to enhance customer experience [10][11]. - The introduction of smart teller machines and a focus on user-friendly technology for elderly and disabled customers exemplifies the branch's commitment to accessibility and service quality [10][11]. - The branch's "360° Ru Yi Work Method" ensures meticulous attention to customer service details, maintaining high satisfaction levels [11]. Group 4: Cultural and Social Responsibility - The branch's "three-dimensional service" philosophy emphasizes professional, growth-oriented, and socially responsible service, fostering a strong community connection [12][14]. - Initiatives such as financial literacy programs and community engagement activities have strengthened the branch's reputation as a socially responsible institution [12][14]. - The integration of party-building efforts with service initiatives has provided a sustainable foundation for the branch's growth and community impact [14]. Group 5: Future Directions - Looking ahead, the branch plans to deepen its "intelligent service" offerings, explore green finance, and enhance support for small businesses and new citizens [15]. - The branch aims to evolve into a symbol of quality service and community support, striving for a century-long legacy in the financial sector [15].