万雪汇背后的国企创新：珠海冰雪经济从零到一的破局者

Core Insights - The opening of Wanxuehui Ice and Snow Park on September 29 marks the debut of Zhuhai's first large-scale indoor ice and snow theme park, reflecting the ambition for cultural and tourism industry upgrades in the city [1][2]. Group 1: Project Overview - Wanxuehui Ice and Snow Park covers a total area of 19,000 square meters, featuring a temperature-controlled cold zone of nearly 10,000 square meters that maintains an ice and snow environment of -5°C to -8°C year-round [2]. - The park includes two main areas: a professional skiing area with a 190-meter ski slope suitable for beginners and advanced skiers, and a fun snow play area of over 3,000 square meters designed as a whimsical ice and snow fairy tale world [2][3]. - The park offers a one-stop experience, with ticket prices including all necessary professional equipment for skiing and snow play, as well as storage lockers and basic protective gear [2]. Group 2: Strategic Development - The project is a result of innovative practices by state-owned enterprises to revitalize existing land assets in the context of limited land resources in Zhuhai's main urban area [4]. - Located strategically in Xiangzhou District, the project was developed by Zhuhai Water Environment Holdings Group, which transformed historical land into a high-quality cultural tourism project, achieving a win-win situation for asset appreciation and urban function enhancement [4]. - The completion of Wanxuehui is expected to stimulate the surrounding commercial, accommodation, and transportation sectors, further leveraging state-owned capital to support urban development [4]. Group 3: Future Prospects - Wanxuehui is just the beginning of Zhuhai Water Environment Holdings Group's systematic approach to enhancing the value of state-owned assets, with plans for specialized management of land and property assets [5]. - The group aims to explore innovative operational models for state-owned assets, focusing on revitalizing idle and inefficient assets through flexible renovations and community integration [5]. - With an existing AAA credit rating, the group plans to optimize asset allocation and create a virtuous cycle of resource transformation into capital, supporting urban construction and social development in Zhuhai [5].