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'Teslaa Drives A Ford': Auto Giant's Clever Collab With Detroit Lions Rookie Wide Receiver
Ford MotorFord Motor(US:F) Benzingaยท2025-09-29 18:42

Group 1 - Isaac Teslaa, a rookie wide receiver for the Detroit Lions, is gaining attention for his one-handed catches and a collaboration with Ford Motor Co [1][5] - Ford has gifted Teslaa a silver F-150 Lightning electric pickup truck, promoting the message "Teslaa Drives A Ford" to ensure brand association [3][6] - The partnership is a strategic marketing move for Ford, enhancing its connection with the Detroit Lions and potentially yielding a positive return on investment [6][8] Group 2 - The F-150 Lightning was the sixth best-selling electric vehicle in the U.S. in 2024, with 33,510 units sold, outperforming Tesla's Cybertruck in recent quarters [9] - The collaboration highlights Ford's efforts to capture market share in the electric vehicle segment, especially against competitors like Tesla [8][9]