Bayer Selects Interpublic as Global Media, Production and Creative Agency Partner for Consumer Health Division

Core Insights - Bayer's Consumer Health division has chosen Interpublic Group as its global agency partner for creative, production, and media [1] - This partnership aims to enhance marketing activities for well-known self-care brands such as Aspirin, Bepanthen, Claritin, and Canesten [1] - The selection signifies a strategic shift towards an integrated agency model to foster consumer trust and loyalty in Bayer's iconic brands [1]