DoorDash Extends Kroger Partnership to 2,700 New Stores

Core Insights - DoorDash is expanding its partnership with Kroger to include 2,700 new stores, enhancing delivery services for fresh foods, essential items, and Kroger's private label products starting October 1 [2][3] - The collaboration aims to meet consumer demand for on-demand delivery while providing value and savings, as Kroger has been one of the most requested grocers on DoorDash's platform [2] Company Developments - The updated partnership will allow access to Kroger's private label offerings, which have gained popularity due to economic pressures and inflation, leading consumers to seek budget-friendly options [3] - Kroger plans to reintroduce paper coupons to cater to older customers and those less digitally savvy, aiming to simplify promotional offers and make deals accessible to a broader customer segment [4][5] Market Trends - The grocery sector is witnessing a surge in grocery orders through DoorDash, indicating a shift in consumer purchasing behavior towards online grocery shopping [2] - The rise of private-label brands is attributed to major retailers expanding their assortments to include premium and specialty segments, driven by consumer demand for cost-effective alternatives [3]