AI Marketing Value Highlights Rising Demand

Group 1: AI in Marketing - AI is significantly enhancing the marketing industry by improving email campaigns through optimized timing and personalized messaging at scale with minimal manual effort [1] - AI aids in streamlining content creation, allowing marketing teams to quickly draft compelling headlines and other text-based content, thus meeting customer needs efficiently [2] - AI also facilitates the creation of graphic design mockups and videos, which is particularly beneficial for smaller teams lacking design expertise [2] Group 2: Broader Implications of AI Adoption - The benefits of AI are not limited to marketing agencies; businesses of all sizes can leverage AI to enhance their marketing efforts, indicating a broad market potential for AI applications [3] - The increasing adoption of AI across various sectors highlights the importance of maintaining AI exposure in investment portfolios, as businesses continue to ramp up their AI infrastructure and innovation [3] Group 3: Alger AI Enablers & Adopters ETF (ALAI) - The Alger AI Enablers & Adopters ETF (ALAI) provides concentrated exposure to key companies involved in AI adoption, development, and utilization [4] - ALAI employs a bottom-up fundamental approach, focusing on companies poised for sustained growth and innovation, categorized under Positive Dynamic Change [4] - As of September 23, 2025, ALAI's NAV has increased by 41.76% year-to-date, outperforming the S&P 500 by over 27% during the same period [4]