起动机继电器存在安全隐患宝马汽车或召回超过33万辆汽车

Core Viewpoint - BMW is facing significant challenges due to multiple recalls, which highlight systemic quality control issues and the impact of rising domestic competitors in the electric vehicle market in China [1][4][5] Recall Events - BMW is set to recall over 330,000 vehicles globally due to corrosion risks in the starter relay, which could lead to short circuits and fire hazards [1] - This recall affects models produced between September 2015 and September 2021, with over 130,000 vehicles in Germany and nearly 200,000 in the United States [1] - Earlier in August, BMW recalled over 230,000 vehicles primarily from its electric i-series due to issues with the starter generator and high-voltage system [2] - In total, BMW has initiated six major recalls in 2025 alone, indicating a troubling trend in product reliability [1][3] Sales Performance - BMW's sales in China have shown a declining trend, with a 6.4% drop in 2022, a slight recovery in 2023 with a 4.2% increase, but a significant decline of 13.4% expected in 2024 [3][4] - The first half of 2025 saw a further 15.5% decrease in sales, totaling 317,900 units [3] Financial Impact - BMW Group's Q2 2025 financial report revealed a revenue of €33.93 billion, down 8.2% year-on-year, with EBIT dropping 31.4% to €2.66 billion and net profit decreasing by 31.9% to €1.84 billion [4] - The automotive segment's revenue also fell by 8.2%, with a significant EBIT decline of 40.3% [4] Strategic Adjustments - In response to these challenges, BMW has made significant personnel changes, appointing its first female CEO for the joint venture in China [5] - The company plans to invest more in the Chinese market, with over 20 new models set to launch between 2026 and 2027, including a new generation model to be produced in Shenyang [5] - The automotive industry is increasingly focusing on quality control, particularly in software and electronic systems, which is crucial for maintaining brand prestige in a competitive market [5]