无锡梁溪区加快推进生活性服务业发展 多措并举激发消费活力

Core Insights - Liangxi District has effectively implemented national and provincial policies to promote consumption, focusing on key areas such as emerging economies and large-scale consumption, resulting in a steady growth in the consumption market with a retail sales total of 632.07 billion yuan from January to August, marking a 4.9% year-on-year increase and maintaining the top position in the city [1] Group 1: Quality Supply Meets New Consumer Demands - The district is enhancing the quality of consumption supply to meet the personalized, experiential, and quality-oriented demands of current consumer groups, with 25 new provincial-level flagship stores established this year, including high-profile brands [2] - New consumption formats are being developed, such as the introduction of over 20 brands in the "二次元" economy and the establishment of a nationwide first "pet-friendly" street, enhancing the interactive experience for consumers [2] - Luxury brands like Louis Vuitton, Hermes, Dior, and Gucci have opened double-decker flagship stores in the district, highlighting the increasing consumption capacity and influence [2] Group 2: Cultural and Tourism Integration - Liangxi District is leveraging cultural IP to stimulate consumer flow, with projects like the "今夜梁宵" immersive night tour attracting 4.965 million visitors since its opening in April, showcasing the successful integration of culture and tourism [3] - The district has created unique cultural experiences, such as the "阿炳映月里" project, which combines traditional music with modern art installations, appealing to younger demographics [3] Group 3: Sports Events Driving Consumption Growth - The district has successfully hosted the "奇妙夜梁溪" event, attracting over 3,500 participants and generating an average daily consumption of over 3 million yuan, with 43% of attendees being from outside the area [4] - Initiatives like the "苏超有礼" series of promotional activities are designed to enhance consumer engagement through immersive experiences in various commercial areas [4] Group 4: Space Renewal and New Consumption Scenarios - The district is expanding consumption spaces through the renovation of an 8.5-kilometer slow-moving system along the ancient canal, connecting 19 cultural landmarks and creating new consumption scenarios [5] - The "运河汇街区" has been developed as a new cultural and tourism landmark, attracting over 2.3 million visitors in its first year after transformation [6] Group 5: Policy Support for Consumption Potential - Liangxi District is implementing policies to stimulate large-scale consumption in sectors like automobiles and home appliances, resulting in a retail sales increase of 28.52 billion yuan across four major categories [7] - The district aims to enhance service quality and brand value while diversifying the development of the service industry to meet the evolving consumer demands [7]