OpenAI's ChatGPT takes on e-commerce with Etsy, Shopify partnership

Group 1 - OpenAI has partnered with Etsy and Shopify to enable a feature called "instant checkout" through ChatGPT, allowing US buyers to make purchases directly within chat conversations [2][3] - This new functionality has led to a significant increase in stock prices, with Etsy shares rising nearly 16% and Shopify shares increasing over 6% [1] - OpenAI's initiative positions it in direct competition with major players like Google and Amazon, as it aims to reshape the e-commerce landscape by facilitating shopping within chatbots [4] Group 2 - OpenAI will earn a percentage of the transactions completed through ChatGPT, functioning as a referral fee for the service [5][6] - The monetization strategy includes a 2% affiliate fee, but OpenAI emphasizes that this will not affect the search algorithm or product rankings within the chat [6]