Shopify merchants to sell directly through OpenAI’s ChatGPT

Core Insights - Shopify has officially partnered with OpenAI to integrate its merchants' products into ChatGPT, marking the introduction of in-app shopping for the first time [1][2][8] Partnership Details - The partnership allows a select group of Shopify merchants, including Glossier, Spanx, and Steve Madden, to participate in an early-access program for selling on ChatGPT [3] - OpenAI's new "Instant Checkout" feature enables users in the U.S. to purchase products directly from Etsy sellers within the app, with plans to expand this feature to Shopify merchants soon [2][4] - Merchants will have control over whether to use the Instant Checkout feature or direct shoppers to their online stores [3][7] Market Impact - Following the announcement, Shopify's stock rose by six percent on both the Nasdaq and Toronto Stock Exchange [6] - Analysts suggest that this new shopping option could significantly accelerate e-commerce sales, with Shopify's gross merchandise volume (GMV) expected to approach $400 billion USD this year [6][9] - The partnership is anticipated to potentially drive over $500 million in net revenue for Shopify on a future run-rate basis [9] Strategic Considerations - Analysts are questioning whether this partnership could lead Shopify to monetize demand generation, a strategy the company has historically resisted [7] - Merchants will incur a small fee for each purchase made through the chatbot, which will optimize user experience based on various factors [7]