泰旅集团探索四季运营——业态创新生态优先

Core Viewpoint - The article highlights the development and transformation of the Jiangjun Mountain International Ski Resort in Altay, Xinjiang, emphasizing its role as a key driver of the local ice and snow economy while balancing facility upgrades, innovative business models, and ecological protection [1][2][3]. Group 1: Development and Operations - Jiangjun Mountain Ski Resort is positioned as the only urban high-altitude ski resort in China, serving as a catalyst for local ice and snow economic growth [1]. - The resort has invested in facility upgrades, including multiple ski trails and the creation of the "BK Ski Park," which has become a popular destination for young skiers [1]. - In the 2024-2025 snow season, the resort is expected to welcome 890,000 visitors, marking a 14% increase year-on-year [1]. Group 2: Seasonal Operations and Ecological Initiatives - The resort has successfully diversified its offerings beyond winter sports, introducing summer activities such as cable car sightseeing, go-kart racing, stargazing camping, and ecological hiking [2]. - Since 2009, the resort has adhered to an "ecological priority" development philosophy, implementing ecological restoration projects and selecting local tree species for planting [2]. - The presence of a snow leopard has been recorded twice, indicating a healthy ecosystem, and the resort has taken measures to protect wildlife and educate visitors about conservation [3]. Group 3: Economic Impact and Community Engagement - The development of the ski resort has positively impacted local farmers and herders, enabling them to earn income through homestays and rural tourism, with high demand for accommodations near the ski slopes [3]. - The company aims to leverage the ice and snow economy not only for corporate growth but also as a means to enhance the livelihoods of local communities [3].