网传月饼礼盒设计费上千万 胖东来否认：9款设计费372万

Core Points - The controversy surrounding the high design fee of 10 million yuan for the mooncake packaging by Pang Dong Lai has attracted significant attention [1][2] - Pang Dong Lai clarified that the design fees for the 2025 Mid-Autumn Festival mooncake gift boxes amounted to 3.72 million yuan for 9 designs and 420,000 yuan for 21 types of loose packaging [2] - There is a reported shortage of several mooncake gift boxes in stores, with some sellers on second-hand platforms indicating a significant price increase for popular items [1][2] Design Fees - Pang Dong Lai's mooncake packaging was designed by Hong Kong designer Chan Yau Kin and his team, with prices for the gift boxes ranging from 97 yuan to 350 yuan [2] - The total design cost for the mooncake packaging was broken down into 3.72 million yuan for 9 gift box designs and 420,000 yuan for 21 loose packaging designs [2] Consumer Concerns - Consumers have raised concerns about the excessive packaging of the mooncakes, questioning whether the high design fees are justified [3] - The packaging for three specific mooncake gift boxes features interactive elements, which has led to further scrutiny regarding the necessity of such elaborate designs [3] Company Background - Pang Dong Lai is a well-known supermarket chain in Henan, established in 1995, with a total of 13 stores located in Xuchang and Xinxiang [4] - As of September 23 this year, Pang Dong Lai reported a total sales revenue of 16.773 billion yuan [4]