2025年中国猫砂‌行业产业链、运行现状、细分市场、区域市场、竞争格局及发展趋势研判：品牌竞争格局加剧，环保创新成核心方向[图]

Core Insights - The cat litter market in China is experiencing significant growth driven by the increasing number of pet cats and the rising demand for pet products, with the market expected to reach approximately 200 billion yuan by 2027 [1][5][6] Industry Overview - Cat litter is a necessary product for pet owners, primarily made from materials like bentonite and tofu residue, designed to absorb waste and mask odors [2][4] - The market for pet cats in China has expanded from 106 billion yuan in 2021 to an estimated 144.5 billion yuan in 2024, with a projected growth to 215.1 billion yuan by 2027 [5][6] Market Segmentation - The cat litter market is diverse, with bentonite litter dominating, while tofu litter and mixed litter are rapidly growing segments [1][8] - The penetration rate of cat litter among cat owners is high, reaching 92.2% in 2024, indicating its essential status in pet care [6][8] Supply Chain Structure - The cat litter industry in China has a well-defined supply chain, with raw material suppliers, production clusters, and a mix of online and offline sales channels [4][9] - Key production areas include Inner Mongolia for bentonite and Shandong for tofu litter, while consumption is concentrated in coastal provinces like Guangdong and Jiangsu [8][9] Competitive Landscape - The industry is characterized by a large number of small to medium-sized enterprises, with over 500 companies operating in the market [9][10] - Leading brands are leveraging local resources and technological advantages to establish a competitive edge, while new entrants focus on niche markets [10][12] Future Trends - The cat litter industry is expected to evolve towards high-end functional products, with innovations in odor control and health monitoring features [10][11] - Brand competition is intensifying, with established brands enhancing their market position through R&D and marketing, while new brands target specific consumer segments [11][12] - The market is likely to see consolidation as weaker players exit, and stronger brands optimize their supply chains and expand their market presence [12][13]