新原料补贴、AI赋能！上海构建“美丽经济”新生态

Core Viewpoint - The newly introduced measures aim to promote high-quality development in the cosmetics industry in Shanghai, focusing on brand building and innovation in technology and services [1][4]. Group 1: Measures and Initiatives - The measures consist of 11 initiatives across four areas: technological innovation, service system innovation, ecological development, and industrial layout optimization [2]. - Financial support is provided for new raw materials, with a maximum of 2 million yuan for registered new materials and 500,000 yuan for filed new materials, marking the highest subsidy level in the country [4]. - The establishment of a "Shanghai Manufacturing Brand" initiative aims to support high-end brand development and enhance supply response mechanisms in line with new consumption platforms [3]. Group 2: Industry Development and Collaboration - The measures emphasize the importance of collaboration between districts, with specific focuses on different cosmetic sectors such as functional skincare and AI integration in Jing'an and Qingpu districts [3][9]. - The initiative encourages the integration of AI and innovative technologies in the cosmetics industry, promoting personalized skincare solutions for various demographics [6][8]. - The development of a complete ecosystem for modern cosmetics in Qingpu district includes R&D, manufacturing, and marketing, with the aim of establishing a new highland for the beauty industry in the Yangtze River Delta [9]. Group 3: Market Response and Future Outlook - Companies are already responding to the measures, with Bayer's Beiersdorf planning to invest in new raw materials and expand its smart factory in Shanghai by 2025 [5]. - The measures also highlight the role of AI digital marketing firms in reducing marketing costs and enhancing content production efficiency for beauty brands [6][7]. - The long-term goal includes building a billion-level beauty health industry cluster by 2028, focusing on technological innovation and consumer upgrades [7][8].