Qi Lu Wan Bao·2025-09-30 01:57Core Viewpoint - The event organized by Minsheng Bank's Weifang Highmi Branch aimed to enhance financial consumers' risk awareness and self-protection capabilities, aligning with the principle of people-centered financial services [1][2] Group 1: Event Overview - The event was themed "Protecting Financial Rights, Supporting a Better Life" and was part of a financial education campaign for 2025, achieving positive publicity results [1] - The branch prepared a special activity plan in advance, focusing on consumer needs for financial rights protection, and conducted staff training on identifying false advertising, preventing illegal intermediaries, and responding to telecom fraud [1] Group 2: Promotional Activities - The branch transformed its lobby into a main venue for financial knowledge promotion, displaying promotional brochures in waiting and self-service areas, and using LED screens to broadcast the event theme and risk alerts [1] - Bank staff engaged customers during transactions with concise promotional messages, particularly emphasizing fund safety for those involved in transfers and investments, integrating financial knowledge dissemination with daily services [1] Group 3: Community Engagement - The branch combined outdoor and in-lobby promotions to expand outreach, focusing on the elderly demographic by explaining typical scams in simple language and demonstrating mobile banking risk prevention features [1] - The event distributed over 100 promotional materials and received more than 50 inquiries from the public, effectively enhancing interaction and effectiveness of the promotion [2] Group 4: Future Initiatives - Minsheng Bank's Weifang Highmi Branch plans to use this event as a foundation to establish a long-term mechanism for financial knowledge dissemination, aiming to conduct regular community lectures and knowledge-sharing activities [2] - The bank is committed to providing high-quality and safe financial services to protect the public's financial interests and contribute to a healthy and orderly financial environment [2]