上海稳居入境游热门目的地榜首 平台数据显示这个长假上海城市整体旅游订单量同比增长45%

Core Insights - The upcoming 8-day holiday period for National Day and Mid-Autumn Festival is expected to see a significant increase in travel bookings, with an overall advance of 3.5 days compared to previous years, leading to record passenger volumes in rail and air travel [1][2] - Key factors influencing travel decisions include the desire for experiential and immersive consumption, emotional value, and the trend of multi-destination travel [1][2][3] Travel Trends - The "super golden week" created by the overlap of National Day and Mid-Autumn Festival has led to diverse travel demands, with popular high-speed rail routes experiencing high ticket sales, particularly towards major cities like Beijing, Shanghai, and Guangzhou [2] - The peak travel days are anticipated to be from September 29 to October 1 and October 7 to 8, with the former accounting for over 30% of the total holiday passenger flow [2] Emotional Value in Travel - Emotional value has emerged as a core factor in destination selection, with searches for hotels in remote areas like Xinjiang and Tibet increasing by 60% year-on-year, primarily from first-tier and new first-tier cities [3] - Shanghai's overall tourism orders are projected to grow by 45% during the holiday, with top attractions including Shanghai Disneyland and other theme parks experiencing significant demand [3][4] Young Travelers as Key Consumers - The 18-35 age group is becoming the main consumer demographic, favoring destinations that offer both aesthetic appeal and cultural experiences, with "healing" experiences being a significant draw [4] Outbound and Inbound Travel - Popular outbound destinations during the holiday include Japan, Thailand, and Hong Kong, while Malaysia and Singapore are also among the top five [5] - The inbound tourism market is thriving, with key source countries including South Korea, Japan, and the United States, and cities like Shanghai and Beijing being the most sought-after destinations [6][7] Enhancements in Inbound Tourism Services - Cities are optimizing public services for inbound tourists, with initiatives like the "Meet China" digital tourism project in Shanghai and enhanced multilingual guides in major attractions [7] - The recent mutual visa exemption policy between China and Russia has led to a 75% increase in bookings from Russian tourists, with Shanghai remaining the top destination [7]