由“品牌集聚地”跨向“品牌策源地” 《加强上海商业品牌建设行动计划》为“品牌强国”建设提供“上海方案”

Core Viewpoint - The "Action Plan" aims to establish a comprehensive ecosystem for commercial brand development in Shanghai, enhancing its status as an international consumption center by 2028 [1][2]. Group 1: Brand Development Strategy - The "Action Plan" outlines five dimensions for brand development: strengthening well-known brands, nurturing emerging brands, incubating startups, revitalizing time-honored brands, and promoting new consumption brands [2]. - A gradient cultivation mechanism will be established to transition Shanghai from a "brand aggregation" to a "brand origin" city, contributing to the national goal of transforming "Chinese products into Chinese brands" [2]. Group 2: Market and Talent Support - The plan emphasizes the importance of a robust industrial foundation and a consumer base willing to embrace innovation, which are critical for brand development in Shanghai [3]. - Talent acquisition strategies include breaking down barriers for high-level management talent and enhancing the training of leaders and craftsmen in traditional brands [4]. Group 3: Financial Support Mechanisms - The "Action Plan" proposes various financial support measures, including facilitating listings for qualified brands and providing loans for startups through financial institutions [4]. - Government investment funds will be encouraged to support the cultivation of emerging brands, focusing on potential rather than size [4]. Group 4: International Expansion - A "service matrix" will be established to support Chinese brands in international markets, including high-quality exhibition spaces and international chain store support [5]. - The plan also addresses the need for a robust intellectual property protection system to safeguard brands against issues like trademark squatting and cross-border e-commerce disputes [5]. Group 5: High-End Brand Development - The overarching goal of the policy design is to promote the high-end positioning of brands, focusing on talent development, financial support, and digital empowerment [6].