Group 1: Holiday Travel Demand - The upcoming 8-day holiday is expected to see a significant travel demand, with an estimated 2.36 billion trips, averaging about 295 million trips per day, representing a 3.2% increase compared to the same period last year [1] Group 2: Financial Integration in Tourism - Shanghai is leveraging its urban tourism resources by launching over 200 high-quality activities and products during the Shanghai Tourism Festival, enhancing global appeal and visitor experience [2] - Banks are integrating financial services into urban tourism, with unique branches becoming part of the city’s cultural landscape and offering tailored experiences for visitors [3] Group 3: Financial Support for Tourism Development - In Jiangxi, the Postal Savings Bank has issued loans totaling 165 million yuan to 112 tourism operators, with consumer loans exceeding 16.5 billion yuan this year, supporting the local tourism industry [5] - The bank is actively engaging with local tourism businesses to provide customized financial solutions and enhance tourism consumption [4][5] Group 4: Upgrading Tourism Infrastructure - The Qinhuai Scenic Area in Nanjing has seen a 12.15% increase in visitor numbers, with local banks providing targeted loans to improve facilities and services [6] - Hengfeng Bank has supported the Lingshan Group with 150 million yuan to address long investment cycles and enhance tourism projects, focusing on innovative technologies and cultural experiences [7]
金融支持文旅产业“出圈”更“出彩”