Zhong Jin Zai Xian·2025-09-30 02:05Core Insights - The consumption market is experiencing a significant surge ahead of the Mid-Autumn Festival and National Day, with notable increases in sales of various products since the promotional campaign began on September 20 [1][3]. Sales Performance - From September 20 to September 27, mooncake sales increased by 63% and sales of white shrimp rose by 70%, while essential goods like peanut oil and flour saw growth rates of 30% to 40% [3]. - Traditional mooncakes, particularly varieties like red bean, mung bean, and five-nut, are highly favored by consumers, indicating a strong preference for traditional festive foods [3]. Essential Goods Demand - Sales of JD's private label peanut oil (5L) grew by nearly 30%, and flour (5kg) saw a nearly 40% increase, reflecting families' preparations for festive gatherings and a stable demand for high-value essential goods [5]. Supply Chain Advantage - JD's discount supermarket leverages strong supply chain integration, including direct sourcing and private label development, to minimize price markups, resulting in lower prices compared to conventional market rates [7]. - All products are guaranteed for authenticity, with strict quality control measures in place, particularly for food items, ensuring freshness and safety [7]. Quality Upgrade Trend - There is a noticeable trend towards quality upgrades in consumer preferences, with high-end fruits like durian selling over 150,000 pounds and fresh seafood like white shrimp experiencing a 70% sales increase [9][11]. - The successful sales of higher-priced items indicate a shift in consumer behavior towards seeking richer and higher-quality dining experiences [9]. Market Dynamics - JD's discount supermarket plays a crucial role in the pre-festival consumption market, particularly in the fresh produce category, ensuring the freshness of perishable items through an efficient logistics system [11]. - The performance in the pre-festival market highlights the strong driving force of the holiday economy and showcases the resilience and potential of the Chinese consumer market [11].