上城区2600万元消费券大放送

Core Insights - The "Coffee Culture Carnival" in Hangzhou, themed "Coffee + Digital Technology" and "Coffee + Culture," aims to enhance consumer engagement and promote local coffee brands [1][2] - The event features a variety of activities including coffee markets, skill competitions, product showcases, and themed concerts, attracting significant participation from local coffee brands and champions [1][2] Group 1: Event Overview - The carnival runs from September 30 to October 2, 2025, and is free for consumers [1] - It includes participation from 60 coffee brand owners showcasing regional coffee varieties, creating an immersive experience for attendees [1] - Notable coffee champions, such as World Cup champion Zhao Hongqiang and Taiwan Coffee Master Competition champion Lin Dongyuan, are present to enhance the tasting experience [1] Group 2: Technological Integration - The event features the launch of the "West Lake Magic Box" at the South Star Phoenix site, which serves as a digital experience space combining technology and culture [1] - The space includes advanced VR equipment and hosts themed experience days related to various films and digital art exhibitions [1] Group 3: Economic Incentives - A total of 26 million yuan in coffee consumption vouchers will be distributed during the carnival, with daily random draws for various amounts [2] - The event also includes 50,000 taxi vouchers worth 175 yuan each, provided by "Cao Cao Travel" [2] Group 4: Industry Development - The carnival serves as a platform for collaboration within the coffee industry, facilitating connections between coffee bean suppliers, equipment vendors, and e-commerce channels [2] - Several professional competitions will take place, including the Zhejiang Coffee Master Entrepreneur Competition and the "Qianchao Cup" Coffee Roasting Competition [2] - Hangzhou's Shangcheng District has seen a rise in coffee brands and shops, establishing a robust coffee industry ecosystem with a high number of operational coffee stores [2]