Workflow
第四届全球数字贸易博览会观察:AI勾勒数字贸易新图景 激发万亿市场新活力
Shang Hai Zheng Quan Bao·2025-09-30 02:21

Group 1: Digital Trade and AI Integration - The Fourth Global Digital Trade Expo highlighted AI as a key focus, shifting from "trade digitization" to leveraging AI and big data for trade transformation [1] - The expo achieved a total investment trade intention signing amount of 161.98 billion yuan, with procurement amounting to 30.9 billion yuan, doubling from the previous year, and AI, cultural exports, and cross-border e-commerce orders accounting for 82% [1][2] - Companies like Alibaba and Amazon showcased new AI projects, indicating that AI and big data are deeply empowering marketing and supply chain processes [2] Group 2: AI Tools and Cross-Border Services - The AI product selection tool is part of the "Wuchan Tong" digital trade platform, which also offers overseas digital marketing and strategic consulting, with total service amounts exceeding 360 million USD in the first half of the year [3] - The transition of YW Technology from live e-commerce to a "brand service platform" emphasizes the role of AI in enhancing product selection, marketing planning, and sales [3] - By 2024, China's digitally deliverable service import and export scale is projected to reach 2.9 trillion yuan, with a year-on-year growth of 6.5% [3] Group 3: Data Ownership and Utilization - The issuance of data property registration certificates, such as the "AI Smart Human" dataset, clarifies data ownership and reduces disputes in transactions [4] - Data is viewed as the "new oil" of digital trade, serving as both a production factor and a growth engine [4][5] - Effective utilization of private data is identified as a critical area for AI development, enabling businesses and governments to extract valuable insights from large datasets [5] Group 4: Cultural Exports and Technology - The cultural "new three samples" comprising online literature, films, and games are gaining attention, with AI technologies aiding their international expansion [6] - The integration of traditional cultural elements with advanced technologies has resulted in successful products like "Black Myth: Wukong," which has received global recognition [6] - Cross-border payment solutions are becoming increasingly important for cultural industries, with companies like Lianlian International addressing challenges in payment processing for overseas markets [7]