Huan Qiu Wang·2025-09-30 03:25Core Insights - The "Star People Delicious Moments Series" blind boxes from Pop Mart have generated significant consumer interest, leading to a rush for pre-orders even before the official release [1][5] - The initial sale saw products sell out within minutes, with over 360,000 items added to carts on Tmall, while only 20,000+ items were available [1][5] Pricing and Resale Market - The resale market has seen substantial price increases, with the original price of 69 yuan for figurines rising to 119 yuan, and the hidden "Little Bear Cookie" variant reaching a peak price of 689 yuan, reflecting a nearly 10-fold markup [5][8] - Random blind boxes have seen prices increase from 59 yuan to 182 yuan, while complete sets have risen from 354 yuan to 769 yuan, indicating a markup of over 2 times [5][8] Consumer Demand and Product Popularity - The "Star People" series has shown higher resale premiums compared to the previously popular "Mini Labubu" series, indicating strong consumer demand [8] - Popular items within the series include "Star Sugar," "Macaron Moments," "Zhao Jibing," "Lazy Moments," and "Strong Bread," with a variety of merchandise announced, including plush toys and accessories [8][9] Market Trends and Future Outlook - The previous release of the "Star People Dream Weather Bureau Series" also experienced high demand, with resale prices reaching 1511 yuan, showcasing the series' consistent popularity [9] - Analysts suggest that while some price increases are driven by speculation, the active demand from consumers indicates a genuine interest in the products, highlighting a structural gap in quality IP supply [9] - For Pop Mart, sustaining long-term value will depend on continuous innovation in product offerings and maintaining strong consumer connections through beloved IPs [9]