Qi Lu Wan Bao·2025-09-30 03:26Core Viewpoint - The article highlights a specialized anti-fraud campaign conducted by Minsheng Bank's Jinan branch, targeting young employees in e-commerce and online sales, aiming to enhance their awareness and ability to identify scams such as cash-back fraud and anonymous transactions during the Financial Education Promotion Week in September 2025 [1][4]. Group 1: Campaign Details - The campaign focused on the "new citizens" youth employee group, utilizing a three-dimensional promotional model that includes scenario-based presentations, immersive interactions, and one-on-one Q&A sessions to effectively convey anti-fraud knowledge [2][3]. - A real case of fraud involving an employee who lost tens of thousands due to cash-back scams was used as a teaching tool, breaking down the scam's mechanics and highlighting the evolving tactics used by fraudsters [2][3]. Group 2: Engagement and Effectiveness - The interactive segment included a dice-throwing quiz game to reinforce memory retention, with participants answering questions related to the core characteristics of cash-back fraud and the risks of anonymous transactions [3]. - The event reached over 400 young employees, distributed more than 550 promotional materials, and achieved a 92% accuracy rate in quiz responses, indicating strong engagement and recognition from both the company and its employees [4]. Group 3: Future Initiatives - Minsheng Bank's Jinan branch plans to continue focusing on the financial needs of the "new citizens" group, employing more tailored promotional methods to strengthen the financial safety net for young individuals in urban settings [4].