星级酒店扎堆推月饼礼盒：联名玩出新花样，平价化打开市场新局

Core Insights - The hotel industry is actively launching mooncake gift boxes ahead of the Mid-Autumn Festival, utilizing cross-industry collaborations, cultural elements, and affordable pricing strategies to capture market share and boost non-room revenue [1][2]. Group 1: Product Innovation - Several luxury hotels are integrating cultural elements into their mooncake offerings, such as Marriott's "Yuxiang Qingyun" gift box featuring designs inspired by traditional Chinese art and unique flavors like Oolong milk tea and pomelo osmanthus [1]. - The Beijing Wangfujing Mandarin Oriental Hotel has partnered with the luxury jewelry brand Qeelin to create a mooncake gift box that reflects traditional cultural themes and craftsmanship [1]. - Other hotels, like the Shanghai Pudong Ritz-Carlton, are collaborating with heritage brands to incorporate local cultural motifs into their packaging, enhancing the overall product appeal [2]. Group 2: Pricing Strategies - In response to changing consumer preferences, luxury hotels are lowering their price points for mooncake gift boxes, with many offerings priced between 198 and 398 yuan, aligning with the trend towards affordability [2]. - The adjustment in pricing strategies is aimed at meeting consumer expectations for value while enhancing product quality through ingredient sourcing and cross-industry collaborations [2]. Group 3: Membership and Sales Strategies - Membership programs are becoming central to sales strategies, with Marriott offering exclusive rewards for members purchasing mooncake gift boxes through their online platform [2]. - Other hotel chains, such as Wanda and Hilton, are leveraging their loyalty programs to provide special pricing and benefits, fostering customer loyalty and encouraging repeat purchases [2].