加速国际化 老铺黄金亮相香港地标ifc

Core Viewpoint - The opening of Lao Pu Gold's new flagship store in Hong Kong International Financial Centre marks a significant expansion for the brand, enhancing its international presence and cultural richness in the luxury market [1][3]. Company Expansion - Lao Pu Gold has opened its third store in Hong Kong, following its previous locations in Harbour City and Guangdong Road, with the new store being over 400 square meters [1]. - The brand has strategically increased its store presence in key cities, with more than half of its new stores this year located in Shanghai, Hong Kong, and Singapore [3][5]. Market Performance - The Singapore store, which opened in June, exceeded expectations with a 95% conversion rate, indicating strong consumer interest, particularly among first-time visitors [4]. - Existing stores in Hong Kong have shown over 30% higher performance compared to mainland counterparts, benefiting from a growing number of international tourists [4]. Consumer Trends - There is a notable shift in consumer perception, with high-net-worth individuals increasingly recognizing the value of Chinese brands like Lao Pu Gold, which are now seen as mainstream in the luxury market [5]. - Lao Pu Gold's sales performance has significantly outpaced traditional luxury brands, with a reported store efficiency of nearly 500 million yuan in the first half of 2025, surpassing all domestic and international jewelry brands [5]. Industry Impact - The brand's success reflects a broader trend of high-end retail spaces moving away from reliance on international luxury brands towards embracing local Chinese brands [5]. - The increasing presence of Lao Pu Gold in high-end shopping centers indicates a structural change in the luxury market landscape, as it becomes a key player in the global luxury goods sector [5].