Capgemini becomes an Official Partner of Six Nations Rugby to enrich the fan experience through data and technology

Core Insights - Capgemini has become the Official Digital Transformation Partner of Six Nations Rugby, enhancing the fan experience through technology and data-driven insights [4][6][7] - The partnership spans five years, covering both the men's and women's rugby competitions, including the Guinness Men's and Women's Six Nations, Autumn Nations Series, and Summer Nations Series [3][4][10] - In 2025, the Guinness Men's Six Nations attracted nearly 130 million viewers globally, marking a 6% increase from the previous year, indicating strong audience engagement [4] Company Strategy - Capgemini plans to leverage AI and generative AI innovations to provide deeper match insights and enhance the viewing experience for fans [5][6] - The partnership reflects Capgemini's commitment to sports sponsorships, aiming to utilize its technological capabilities to improve fan engagement and sporting performance [8][9] Industry Context - The collaboration is part of a broader trend in sports where technology and data are increasingly used to engage audiences and enhance the overall experience [6][7] - Six Nations Rugby is responsible for managing and promoting major international rugby competitions, indicating its significant role in the global sports landscape [10][11]