山东4A5A景区8月INC指数出炉，泰山居首、蓬莱阁晋升前十

Core Insights - The overall average INC index for Shandong 4A5A scenic spots in August is 616.35, indicating a mature brand construction and high social attention within the industry, with a 2.75% increase compared to July [5] - The highest-ranking scenic spot in terms of INC index improvement is the Yantai Penglai Pavilion, which rose by 2 positions, while the scenic spot with the most significant decline is the Yining Nishan Confucian Temple, which dropped by 86 positions [5] Industry Overall Level Analysis - The average INC index of 616.35 suggests that most brands in the industry have a strong online presence and brand voice [2] - The skewness coefficient of the INC index is 0.391, indicating a normal distribution of data, with most brands' scores concentrated between 482.54 and 750.16 [2] Spread Analysis - The average spread index for August is 2.96, categorized as "standard level," indicating a moderate level of online voice for Shandong 4A5A scenic spots [4] - A total of 24 scenic spots achieved a level 5 in spread, while 91 reached level 4, and 96 reached level 3, indicating a need for improvement in 26 scenic spots that are at level 2 [6] Heat Analysis - The average heat index for August is 2.87, also at the "standard level," suggesting a reasonable level of engagement on social media platforms [7] - 15 scenic spots reached level 5 in heat, while 113 reached level 4, indicating a strong level of activity and interest [8] Online Attention Analysis - The average online attention index is 0.85, categorized as "low attention," indicating that many scenic spots have low visibility on search platforms [9] - 38 scenic spots achieved level 3 or above, indicating national attention, while 173 are at level 1, showing a need for increased brand awareness [10] Official Website Presentation Analysis - The average official website presentation index is 0.25, below the "standard level," indicating low frequency and quality of information published on official platforms [11] - 218 scenic spots are at the lowest level of presentation, highlighting the need for significant improvements in website content and optimization [12]