品牌赋能“文旅+”生态，打造盐城夏日经济强引擎

Core Insights - Yanwu Group is leveraging cultural, tourism, and sports integration to drive economic growth in Yancheng, enhancing consumer engagement and experience [1] Group 1: Event-Driven Consumer Activation - Since the launch of the Jiangsu City Football League in May, Yanwu Group has created multiple vibrant viewing experiences, enhancing community engagement and tourism [2] - The introduction of themed cultural products, such as football-themed merchandise, has successfully linked emotional resonance with consumer spending [2] - Local delicacies have been featured at events, allowing visitors to experience Yancheng's culinary heritage, thus boosting local tourism [2] - Cultural performances during events have enriched the experience, promoting a multi-faceted model of "sports + culture + consumption" [2] Group 2: Innovative Business Models - Yanwu Group is expanding its business boundaries by focusing on "cultural tourism +" to meet the trend of consumer upgrades [3] - The Longle Water World has seen a significant increase in visitors due to its immersive experiences, while the Dayang Bay Mango Music Festival attracted 54,000 attendees, generating over 100 million yuan in economic impact [3] - Digital marketing initiatives, including a partnership with New Oriental Tourism, have successfully reached audiences, achieving over 5 million yuan in GMV within three months [3] - Educational tourism projects have engaged youth through interactive experiences, highlighting Yancheng's cultural and ecological features [3] Group 3: Brand Empowerment and Development - Yanwu Group is enhancing Yancheng's cultural tourism influence through strategic brand initiatives, including the opening of the first "Salt City Eight Dishes" store in Shanghai [5] - High-profile sports events, such as the "Yanwu Cup," have showcased Yancheng's ecological heritage while achieving global media coverage [5] - The hotel group has introduced innovative service packages, significantly increasing occupancy rates during the summer [5] - The company is also expanding into the healthcare sector, operating 12 dialysis centers and providing comprehensive services for elderly care, demonstrating corporate social responsibility [5] - Overall, Yanwu Group is driving a transformation in Yancheng's cultural tourism landscape through diverse business models and immersive experiences, fostering both cultural value and economic growth [5]