Qi Lu Wan Bao·2025-09-30 06:50Group 1 - The core idea of the events is to create immersive experiences for young audiences, enhancing brand engagement during the transition from summer to the new school term [1][9] - The events featured various interactive zones that attracted large crowds, including a trendy photo area, family-friendly games, and sports challenges for students [4][9] - The presence of the brand mascot "Lu Xiaolu" significantly boosted the atmosphere, becoming a focal point of interaction and engagement [6][9] Group 2 - The activities successfully injected energy into the summer and back-to-school season while strengthening the connection between the brand and young customers [9] - The innovative use of IP imagery allowed users to experience an upgrade in service, showcasing the brand's commitment to enhancing digital life [9] - Future plans include continuing to launch innovative activities and thoughtful initiatives to extend the benefits of digital living to more users [9]