Xin Hua Wang·2025-09-30 06:50Core Viewpoint - The article highlights the manipulation of hotel prices on travel booking platforms, driven by an algorithmic tool called "Price Adjustment Assistant," which undermines the pricing autonomy of small and medium-sized businesses while consolidating the market power of these platforms [2][5][8]. Group 1: Price Fluctuations and Consumer Experience - Consumers have reported erratic price changes on booking platforms, leading to suspicions of unfair practices [3][4]. - Many users feel that the price variations do not align with market demand, and some have expressed frustration over not receiving the expected value for their expenditures [3][4]. - Hotel operators have also experienced unexpected price adjustments made by platforms, which they claim result in financial losses [4][5]. Group 2: Impact on Small and Medium-Sized Businesses - The "Price Adjustment Assistant" tool allows platforms to automatically modify hotel prices without notifying the operators, impacting their business operations [4][5]. - Some hotel owners have reported that their prices are adjusted to be lower than competitors, often without their consent, which can lead to unsustainable business practices [4][6]. - The platforms' commission rates, typically ranging from 10% to 15%, further exacerbate the financial strain on these businesses [6][8]. Group 3: Regulatory Concerns and Market Dynamics - Regulatory bodies have begun to take action against platforms like Ctrip for violating e-commerce laws and engaging in unfair competition practices [5][8]. - The article discusses the dual role of platforms as both arbiters and participants in the market, which creates a conflict of interest and can lead to market chaos [7][8]. - Experts suggest that new regulations aimed at curbing unfair competition will take effect soon, which may help restore balance in the market [8][9]. Group 4: Recommendations for Improvement - Industry experts recommend that regulatory authorities conduct audits of platform algorithms to ensure compliance with market regulations and to understand the extent of data manipulation [9]. - There is a call for platforms to enhance user experience while also addressing the legitimate concerns of small and medium-sized businesses [8][9].