“苏超”八强诞生，比赛以来江苏酒店住宿抖音团购订单同比增长55%

Core Insights - The "Su Super" league has significantly boosted offline consumption in Jiangsu province, with Douyin group purchase orders increasing by 23% and sales rising by 66% from May 10 to September 15 [1] - The league has generated substantial online engagement, with various humorous trends and discussions emerging on Douyin, contributing to the overall excitement surrounding the matches [1] Group 1: Economic Impact - Hotel accommodation orders in Jiangsu province increased by 55% during the same period, driven by visitors traveling to watch the matches [3] - Non-heritage food-related group purchase orders on Douyin saw a 49% increase, with sales soaring by 209% [3] - Leisure and entertainment consumption orders grew by 40%, with sales increasing by 122% [5] Group 2: Tourism and Local Attractions - Popular tourist attractions such as Nanjing Niushou Mountain Cultural Tourism Area and Changzhou China Dinosaur Park have seen increased visitor numbers, aided by special ticket promotions related to the league [3] - The league has led to the promotion of local delicacies, with influencers sharing their experiences and boosting local food culture [5] Group 3: Marketing and Engagement Strategies - Douyin has launched the "Follow Su Super to Explore Jiangsu" campaign, collaborating with local businesses to enhance the viewing experience [5] - Offline viewing events have been organized in cities like Huai'an and Xuzhou, featuring celebrity appearances to create a vibrant match atmosphere [5]