机器人出海战打到水下，中国泳池清洁机器人攻占海外市场

Core Insights - Chinese pool cleaning robot brands are accelerating their overseas expansion, with a focus on enhancing brand recognition through partnerships with local associations and sports events [1][5] - The global pool robot market is experiencing growth, with a shipment of 933,000 units in the first half of 2025, representing an 18.7% year-on-year increase [1] - The penetration rate of pool robots remains low, with nearly 30 million pools worldwide, indicating significant growth potential for the industry [1] Company Strategies - iGarden has formed a strategic partnership with the German Rowing Association (DRV) and aims to enter key markets such as Australia, the USA, and France [1] - The company is shifting from a B2B model to a direct-to-consumer approach to reduce costs and improve customer engagement, although this requires enhanced after-sales service and logistics [5] - iGarden is focusing on improving its technology stack, particularly in sensor development and energy management, to create a competitive edge in the global market [6] Industry Challenges - The technology for underwater sensors is currently limited, and issues such as battery life remain significant challenges for the industry [5] - High return rates, averaging around 30% for domestic brands, indicate quality and reliability issues that need to be addressed [5] - The industry is still in the early stages of competition, with a need for comprehensive technological advancements rather than isolated breakthroughs [6]