荣耀全球首家阿尔法旗舰店落地深圳湾 CEO李健：阿尔法战略走向实体化落地

Core Insights - Honor's Alpha strategy has transitioned from planning to physical implementation with the opening of its first flagship store in Shenzhen Bay, marking a significant milestone in its transformation from a smartphone manufacturer to an AI terminal ecosystem company [1][3] Group 1: Alpha Strategy Overview - The Alpha strategy was officially launched in March 2025, aiming to transform Honor into an AI terminal ecosystem company, with a three-phase approach: starting with smart phone development, then expanding into AI ecosystems, and ultimately exploring general artificial intelligence [2] - The flagship store serves as a core platform for the Alpha strategy, designed as an "AI terminal smart living innovation workshop" to enhance consumer experience and foster collaboration among creators [1][2] Group 2: Flagship Store Features - The flagship store features interactive experiences, including a creative interaction between a robotic dog and a traditional lion dance, showcasing the blend of technology and tradition [3] - The store includes an AI assistant experience area with four thematic scenarios: AI lifestyle, AI device assistance, AI creation, and AI companionship, emphasizing convenience and accessibility [3] Group 3: IPO and Future Prospects - Honor's IPO is progressing smoothly, with the company having received listing counseling approval, and the fundraising will focus on key areas of AI research and development [3][4] - The IPO is expected to mark the beginning of a new chapter for Honor in the capital market, potentially making it the first stock in the A-share market focused on the AI terminal ecosystem [3]