Quan Jing Wang·2025-09-30 07:36Core Insights - The event "I am a Shareholder" held by Bright Dairy successfully showcased the company's commitment to high-quality dairy products and its innovative strategies in the industry [1][5]. Company Overview - Bright Dairy is a leading high-end dairy product provider in China, aiming to become "the best dairy company in China" by ensuring consistent high-quality products and services through a full industry chain approach [2][9]. - The company has been recognized for its quality, winning the Shanghai Mayor's Quality Award in 2020, becoming the first food enterprise to receive this honor since the award's inception in 2008 [9]. Innovation and R&D - Bright Dairy has significantly increased its R&D investment, with expenses reaching 62.24 million yuan in the first half of the year, marking a 41.49% year-on-year increase [2]. - The company focuses on basic research in dairy products, exploring new technologies in areas such as strain selection and gut health, while also enhancing product quality with innovations like the Bright Youbei 5.0 ultra-fresh milk [2][7]. Production and Quality Control - The company employs advanced production techniques, including ceramic membrane filtration and steam injection sterilization, to reduce energy consumption and carbon emissions while preserving nutritional quality [2]. - During the factory tour, investors observed the highly automated production lines and strict quality control measures, reinforcing the company's commitment to product quality [4]. Industry Position and Market Trends - Bright Dairy's integrated industry chain strategy enhances operational efficiency, reduces costs, and strengthens market resilience, allowing better control over product quality [3]. - The dairy industry is experiencing growth in low-temperature dairy products like pasteurized milk, driven by rising health awareness among consumers and advancements in cold chain logistics [3]. Strategic Development - The company has upgraded its fresh milk strategy since 2019, lowering pasteurization temperatures to retain active substances in milk and optimizing packaging to extend shelf life [6]. - Bright Dairy aims to maintain its leading market share in fresh milk and will continue to innovate and upgrade its products to meet diverse consumer needs [6][8].