50万豪华SUV赛道 还是被极氪闯了进来

Core Insights - The Zeekr 9X has achieved over 10,000 pre-orders within just 13 minutes of its launch, indicating strong market demand and consumer interest in the vehicle [1] - The vehicle is positioned as a luxury SUV with a price range of 455,900 to 589,900 yuan, showcasing advanced technology and design that appeals to high-end consumers [3][5] - Zeekr has established itself as a significant player in the luxury automotive market, breaking the 500,000 sales milestone and expanding its presence in over 40 countries [8][12] Group 1: Product and Market Positioning - The Zeekr 9X is built on the Haohan-S electric hybrid architecture and features four core technologies, including Haohan Super Electric Hybrid and Haohan AI Digital Chassis, which represent a generational leap in various automotive fields [3] - The vehicle's design reflects a unique Chinese luxury aesthetic, which has resonated well in markets such as Hong Kong and Southeast Asia, where it has achieved top sales in its category [5] - The average selling price of Zeekr vehicles remains at 300,000 yuan, which is notable in a competitive market where many brands struggle to maintain pricing integrity [10] Group 2: Consumer Demand and Sales Performance - 80% of pre-order customers for the Zeekr 9X are from high-end luxury brands, with 70% already owning vehicles priced above 500,000 yuan, indicating a strong shift towards domestic luxury brands [8] - The company has experienced significant demand, with a noted shortage in supply chain capacity for certain high-tech components, leading to a cautious approach in production scaling [9] - The Zeekr brand has quickly gained recognition as a luxury brand within just four years, a feat that typically takes much longer for established brands [12]