神州租车与白鹿原影视城达成战略合作协议 共创“文旅+出行”新模式

Core Insights - Shenzhou Car Rental has signed a strategic cooperation agreement with Shaanxi Bailuyuan Film and Television City to create a "cultural tourism + travel" one-stop service model, enhancing user experience in travel and tourism [1][2] - The partnership aims to leverage the strengths of both parties, with Shenzhou Car Rental providing a nationwide service network and travel solutions to support the expansion and upgrade of services at Bailuyuan Film and Television City [1][2] Company Overview - Shenzhou Car Rental is a leading player in China's car rental industry, known for its extensive service network and rich experience in travel services [1] - The company is focused on user-centric service innovation and cross-industry collaboration to enhance its service offerings and create more valuable travel experiences for users [2] Industry Context - The collaboration is seen as a beneficial attempt to innovate the integration of regional cultural tourism projects with travel platforms, promising a more convenient and high-quality travel experience for tourists [2] - The partnership is expected to inject new vitality into the cultural tourism industry, enhancing its appeal and influence among consumers [2]