“小票根”撬动文旅“大消费”，多地激发赛事经济新动能

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to boost consumer spending through sports events, with the 2025 China Open Tennis Tournament leveraging a "ticket root economy" to drive consumption in various commercial districts [1][2] - The integration of sports events with local businesses is creating a multi-dimensional consumption experience, transforming event tickets into keys for discounts and promotions across numerous sectors [2][4] Group 1: Ticket Root Economy - The "ticket root economy" is facilitating the conversion of sports event attendance into broader consumer spending, as seen in various regions across China [4] - In Beijing, the 2025 China Open is expected to attract approximately 300,000 attendees, generating over 80 million yuan in ticket sales and driving an additional 25 million yuan in overall consumption [2][4] - The model is being replicated in other cities, such as Hubei and Inner Mongolia, where local events are also offering discounts and promotions linked to event tickets [4][5] Group 2: Consumer Behavior Trends - Consumer preferences are shifting from functional to personalized and experiential spending, with the ticket root economy catering to both emotional and rational consumer needs [5] - The emotional aspect of ticket ownership enhances social sharing and community engagement, while the rational aspect provides tangible discounts and benefits [5] - The integration of sports events into urban life is fostering a more diverse and layered consumption structure, moving beyond traditional travel and accommodation to include entertainment and leisure [4][5]