Zhong Jin Zai Xian·2025-09-30 08:30Core Insights - JD Beauty and Xiamen Airlines' beauty brand "Yunchu" have signed a strategic cooperation agreement to enhance the integration of "aviation + beauty" through various channels [1][11] Group 1: Strategic Cooperation - The partnership will focus on comprehensive resource integration to create an immersive beauty experience for frequent travelers [3] - JD Beauty will customize a "grass-planting box" containing trial products like essence oil masks and moisturizing creams, distributed by Xiamen Airlines' crew in VIP lounges and during flights [3][11] Group 2: Green Beauty Initiatives - The collaboration will promote green beauty practices, with the "grass-planting box" being JD Beauty's first environmentally friendly product, utilizing FSC-certified packaging and sustainable logistics [5] - The initiative aims to minimize pollution from raw material sourcing to production and includes a green recycling process for packaging [5] Group 3: Influencer Collaboration - Xiamen Airlines' flight attendants will join JD Beauty to leverage their expertise in skincare for travelers, creating beauty tutorials and product reviews through short videos and live streams [7] Group 4: Product Offerings - Yunchu has launched several products tailored for travel needs, such as a long-lasting cushion foundation and a nourishing cream that addresses the dry conditions of airplane cabins [9][10]