Kroger expands grocery delivery partnership with DoorDash

Core Insights - Kroger has expanded its grocery delivery partnership with DoorDash, enabling delivery from 2,700 Kroger locations across the US starting October 1, 2025 [1] - The collaboration will allow DoorDash customers to access Kroger's full range of grocery items, including fresh produce and private-label goods [1][4] - The companies aim to enhance retail media strategies and explore new delivery models leveraging Kroger's store network and DoorDash's technology [2] Company Strategies - Kroger's chief digital officer emphasized the initiative as a step towards simplifying customer shopping experiences and expanding access to high-quality grocery assortments [2] - DoorDash's president highlighted the convenience of on-demand delivery for millions of customers, providing access to Kroger's full assortment at affordable prices [4] - Kroger has established a dedicated e-commerce division to streamline its digital customer interface [4] Market Performance - DoorDash reported that over 25% of its global monthly active users purchased from new categories, including groceries, in Q2 2025 [3] - Kroger's e-commerce sales reached $13 billion in 2024, indicating a strong digital presence [5] - The partnership is expected to drive more traffic and enhance data utilization for retail media business [3]