云南白药：围绕“云南白药”主品牌，科学地建立品牌矩阵，实现清晰的品牌区隔

Core Viewpoint - Yunnan Baiyao, a 123-year-old national brand, is expanding its brand portfolio from pharmaceuticals to personal health care products, raw medicinal materials, and health products, thereby enhancing brand value and reach [1] Brand Strategy - The company focuses on the "Yunnan Baiyao" main brand and has established a scientific brand matrix based on product functionality and relevance to the core values of Yunnan Baiyao [1] - This strategy aims to create clear brand differentiation and continuously expand the brand's audience [1]