Mei Ri Jing Ji Xin Wen·2025-09-30 09:23Core Insights - The Chinese automotive market is a global leader, and local innovation is crucial for companies like Bridgestone to enhance their brand recognition in this competitive landscape [1] Group 1: Market Positioning - Bridgestone aims to improve its brand presence in China over the next five years due to increased competition and a decline in its market visibility [1] - The company recognizes that the demand for larger tire sizes, particularly those 19 inches and above, is becoming mainstream in China, contrasting with the Japanese market where 15 and 17 inches are still predominant [2] Group 2: Adaptation to New Energy Vehicles (NEVs) - As of August this year, the penetration rate of new energy vehicles in China reached 55.2%, necessitating tire companies to adapt to the specific demands of these vehicles [2] - NEVs require tires with higher load-bearing capacity due to their heavier weight compared to traditional fuel vehicles, as well as improved noise reduction and lower rolling resistance to enhance energy efficiency [2][3] Group 3: Technological Innovations - Bridgestone is developing new tire designs to meet the unique performance requirements of NEVs, focusing on achieving a more perfect circular shape for tires to enhance performance [3] - The company has introduced the ENLITEN technology, which allows for improved tire durability without compromising grip, addressing the conflicting performance demands of low rolling resistance and traction [4] Group 4: Data Collection and Smart Integration - Bridgestone is exploring the integration of smart technology in tires, such as collecting data on tire pressure and tread depth through built-in sensors, which can be displayed on vehicle dashboards [4]