Xin Lang Zheng Quan·2025-09-30 09:28Core Insights - The domestic home appliance market showed resilience in the first half of 2025, with the "trade-in" policy contributing to growth in both volume and revenue [1] - The retail volume of the domestic television industry reached 15.27 million units, a year-on-year increase of 0.9%, while retail revenue was 62.5 billion yuan, up 10.8% year-on-year [1] - The export of liquid crystal televisions declined by 2.5% year-on-year, totaling 48.53 million units due to geopolitical tensions and tariff barriers [1] Company Performance - A total of 10 black home appliance companies reported a combined revenue of 102.15 billion yuan in the first half of 2025, a 6.3% increase from the same period in 2024 [1] - The net profit attributable to shareholders for these companies was 2.506 billion yuan, compared to 2.178 billion yuan in 2024 [1] - Among the four major television companies, total revenue was 92.517 billion yuan, with a net profit of 2.187 billion yuan, representing increases of 7.0% and 9.8% respectively [1] Individual Company Highlights - Sichuan Changhong led with a revenue of 56.705 billion yuan, 10.3% higher year-on-year, and a net profit of 0.501 billion yuan, up 78.6% [2][3] - Hisense Visual achieved a revenue of 27.231 billion yuan, a 7.0% increase, with a net profit of 1.056 billion yuan, up 26.6% [2][3] - Zhaochi Co. and Skyworth Digital reported declines in both revenue and net profit, while Tongzhou Electronics turned a profit after previous losses [1] Cost and Profitability Analysis - The operating costs for black home appliance companies generally increased, with about two-thirds of companies seeing cost growth outpacing revenue growth [3][4] - The gross profit margin for most companies declined, with *ST Gauss having a gross margin of only 3.5% [4] - Tongzhou Electronics reported a remarkable net profit margin of 37.4%, nearly doubling from the previous year [8] Cash Flow and Efficiency - Operating cash flow was positive for Zhaochi Co., while several companies, including *ST Gauss and Sichuan Changhong, experienced cash outflows [11] - Hisense Visual reported a 48.6% increase in operating cash flow, reaching 1.802 billion yuan [11] - *ST Gauss faced significant challenges with accounts receivable, with turnover days exceeding 300 days, while Hisense Visual and Extreme Technology maintained turnover days below 30 [13]