Xin Lang Zheng Quan·2025-09-30 09:28Core Insights - The domestic home appliance market in China showed resilience in growth during the first half of 2025, driven by the "trade-in" policy, with an increase in both volume and revenue [1] - The small home appliance sector experienced significant internal differentiation, with kitchen appliances seeing a retail volume decline of 1.2% but a revenue increase of 9.3% [1][2] - The cleaning appliance segment saw substantial growth, with sales of robotic vacuums, floor washers, and vacuum cleaners increasing by 41.1%, 30.3%, and 10.6% respectively [1] - Personal care appliances had a mixed performance, with electric shavers and toothbrushes seeing revenue growth of 10.5% and 0.5%, while hair dryers experienced a 10.5% decline [1] Revenue and Profitability - A total of 22 listed white goods companies in A-shares reported a combined revenue of 60.909 billion yuan, a 12.1% increase from the same period in 2024, while net profit attributable to shareholders totaled 4.792 billion yuan, down from 5.103 billion yuan in 2024 [1][2] - Among kitchen appliance companies, total revenue reached 29.391 billion yuan, with a net profit of 1.930 billion yuan, marking increases of 3.4% and 6.7% respectively compared to 2024 [2] - The cleaning appliance segment generated 28.360 billion yuan in revenue, with a net profit of 2.525 billion yuan, reflecting a revenue increase of 27.7% but a profit decline of 12.0% [2] - Personal care appliance companies reported a total revenue of 3.158 billion yuan, with a net profit of 0.337 billion yuan, showing declines of 14.3% and 21.4% respectively [2] Company Performance - Supor led the revenue rankings with 11.478 billion yuan, significantly higher than its competitors, while Stone Technology reported a remarkable revenue growth of 79.0% [3][5] - The lowest revenue was recorded by Beikang, with only 0.115 billion yuan, which is less than the top personal care appliance company, Feike Electric [5] - Cost control remains a challenge, with many companies experiencing a rise in operating costs that outpaced revenue growth, particularly Stone Technology, which saw a 114.8% increase in costs [5][6] Profit Margins and Cash Flow - The gross profit margin for many small appliance companies remained between 50%-80%, with Dechang's margin dropping to 14.0% [6] - The highest gross profit margin was held by Beikang at 62.6%, while Stone Technology's margin fell significantly due to price competition [6][12] - Operating cash flow was positive for companies like Covos and Aishida, while others like Beikang and Stone Technology reported cash outflows [15] Efficiency and R&D Investment - Companies like Feike Electric and Aishida managed to reduce their sales, management, and R&D expenses, while others like Beikang and Stone Technology saw increases across all expense categories [9] - R&D expense ratios for small appliance companies generally ranged from 2.5% to 6.0%, with Beikang leading at 9.0% [10] Inventory and Receivables Management - Companies like Fuhua and Dechang reported accounts receivable turnover days exceeding 100 days, while others like Xiaoxiong Technology had a much quicker turnover of only 13 days [17] - Rainbow Group's inventory turnover days increased significantly to 338 days, indicating potential inventory management issues [17]