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数读厨卫电器半年报 | 火星人销售费用率高达47.9% 亿田智能毛利率骤降近30%经营性现金流转负
Xin Lang Zheng Quan·2025-09-30 09:35

Core Viewpoint - The domestic home appliance market shows resilience in growth during the first half of 2025, driven by the "trade-in" policy, with retail sales of range hoods and gas stoves increasing by 11.8% and 10.1% year-on-year, respectively, while water heater sales only grew by 0.8% [1] Group 1: Market Performance - The overall revenue of nine listed kitchen and bathroom appliance companies in A-shares reached 15.063 billion yuan, a decrease of 7.9% compared to the same period in 2024 [1] - Six kitchen appliance companies reported total revenue of 8.299 billion yuan, with a net profit of 804 million yuan, reflecting declines of 13.2% and 35.9% year-on-year, respectively [2] - The integrated stove retail sales dropped by 27.6% year-on-year, and the domestic sales of air source heat pumps decreased by 22.3% [1] Group 2: Company Performance - Boss Electric ranked first in revenue with 4.608 billion yuan, while Wanhe Electric was the only company to achieve revenue growth of 7.1% [5] - Fire Star and Yitian Smart transitioned from profit to loss, with Fire Star's revenue plummeting by 46.3% [2][5] - Zhejiang Meida's revenue fell by 53.8%, significantly impacted by the downturn in the real estate market [5] Group 3: Cost and Profitability - The operating costs of kitchen and bathroom appliances generally decreased, with only Wanhe Electric's costs rising by 15.5% [5] - Boss Electric maintained the highest gross profit margin at 50.4%, while Yitian Smart's gross profit margin dropped to 14.1% [6][12] - Operating cash flow for Wanhe Electric reached 618 million yuan, while Yitian Smart experienced a cash outflow of 1.59 billion yuan [14] Group 4: Efficiency and Management - Boss Electric's accounts receivable turnover days were approximately 70 days, while Zhejiang Meida's was only 5 days, indicating faster cash recovery [16] - Fire Star's inventory turnover days were about 174 days, reflecting inefficiencies in inventory management [16] - Management expenses for Yitian Smart were the highest at 17.6%, while Wanhe Electric's management expenses were relatively low at 2.5% due to revenue growth [9]