Prnewswire·2025-09-30 10:01Core Insights - Target Corporation is partnering with Netflix to celebrate the final season of "Stranger Things" by launching over 150 new products inspired by the series, available in stores and online starting October 5, 2025 [1][2][3] - The collaboration aims to create an immersive shopping experience that brings the world of "Stranger Things" to life, featuring exclusive merchandise and themed displays [3][5] - A national marketing campaign will highlight the nostalgic elements of the 1980s, enhancing customer engagement through in-store activations and promotional content [5][8] Product Offerings - The collection includes unique items from popular brands such as Funko, Mattel, Gatorade, and Squishmallows, featuring products like a Demogorgon-shaped popcorn bucket and themed apparel [2][3] - More than half of the product assortment will be exclusive to Target, catering to fans of all ages [1][2] Marketing Strategy - Target is launching a dedicated pop culture shopping destination both in-store and online, designed to engage fans with themed displays and product drops that evolve throughout the season [3][5] - The marketing campaign will culminate on October 12, featuring a recreated 1987 Target set in Hawkins, Indiana, to enhance the nostalgic experience for fans [5][8] Series Information - "Stranger Things 5" will be released in three volumes on Netflix, with episodes debuting on November 26, Christmas Day, and New Year's Eve, each at 5 PM PST [3][8] - The series has gained significant popularity, with its fourth season achieving over 140.7 million views globally and winning numerous awards [8]