Cai Jing Wang·2025-09-30 09:59Core Insights - Kuaishou announced an organizational restructuring to enhance service for long-term business partners and seize future growth opportunities [1] - The restructuring focuses on three core business scenarios: e-commerce, life services, and commercialization [1] Business Structure Changes - The local life division has been renamed to the life services division, integrating local life business with lead advertising business [1] - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei [1] Team Adjustments - Internal circulation product, operations, and sales teams from the former commercialization division have been moved to the e-commerce division [2] - This integration aims to create a closed-loop capability of "traffic-transaction-advertising conversion-merchant service" to improve traffic distribution efficiency [2] Focus Areas Post-Restructuring - The commercialization division will support the platform's advertising capabilities while focusing on content consumption, comprehensive platform, brand marketing, and Kuaishou Alliance [2] - The company expressed gratitude to Xiao Gu for his contributions and announced his transition to a business consultant role [2] Leadership Changes - CEO Cheng Yixiao communicated the leadership change to employees, highlighting Xiao Gu's significant role in building the e-commerce team and local life division [2]